CEL Spring Conference: Mark Letcher, reaching people on climate change
The CEL Conference at Bristol 10 March 2010 Treasure in the Field – Spiritual Capital and Sustainable Living. Notes made by Ruth Jarman from Mark’s workshop
- What we say must be in their frame of reference
- The person speaking is as important as what they say – so quote people that they trust or be trustworthy yourself!
- We can’t shock, frighten, shame, bully into action
- We have an aversion to loss – instead of “you can’t fly any more” say “the train journey we took was beautiful and fun”
- People focus on here and now rather than the big picture – during a cold spell they are less likely to believe in global warming
- We like to be part of a group – “99% of visitors leave the forest exactly as they find it” works loads better than “don’t harm the forest”. “Thanks for ….” Implies you are part of a group already doing it.
What must the environmental organisations do?
- We need a vision that is tangible and compelling
- Need new audiences
- We need to compromise and not fight amongst ourselves
- We need to coordinate
- We need to reframe our messages to allow access from people concerned about human rights, social justice, jobs, economy etc
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